Advertising on TNT channel

The placement of advertising on TNT channel

The potential audience of TNT channel is about 100 millions of people. TNT channel is the undoubted leader by format of «reality show» among Russian TV channels. Besides reality shows the basis of the channel consists of comedy programs («Comedy on TNT», Comedy club, «Nasha Russia»), entertaining and cognitive programs, which aimed, first of all, at young people. CloseLearn more

The age category of the target audience is from 18 to 45. We note the fact, that TNT channel has the most interesting and unique audience rates from aged 18-30 and 18-45.

TNT channel tenders a unique offer to advertisers – «TNT-comedy». The channel has the biggest collections of comedies in Russia. Practically any TV viewer knows that he can see the comedy, if he turned on the TV at 10 p.m. Advertising on TNT channel in regional blocks of Saint-Petersburg.

The cost of basic placement

Prices were introduced from 01.01.2023

Weekday	Timeslots	The cost, rub.
Workdays	07:00 - 18:00	45 000
Workdays	18:00 - 24:00	186 000
Workdays	00:00 - 02:00	56 500
Workdays	02:00 - 07:00	22 500
Weekend	07:00 - 10:00	22 500
Weekend	10:00 - 18:00	112 000
Weekend	18:00 - 24:00	198 000
Weekend	00:00 - 02:00	64 000
Weekend	02:00 - 07:00	22 500
The prices are indicated without value added tax (VAT) 20% The cost of basic placement, in 30 sec. Discounts are available depending on volume of advertising campaign The basic placement is a placement of specified timeslot without guarantee of block choosing. Refined time and place of broadcast are specified in air reference, on completion of TV transmission.

Seasonal coefficients

January
0,60

February
0,80

March
1,15

April
1,10

May
0,90

June
0,75

July
0,50

August
0,60

September
1,20

October
1,50

November
1,30

December
1,20

The volumetric discounts for total actual budget deal

300 000
5%

500 000
7%

1 000 000
9%

2 000 000
11%

3 000 000
13%

5 000 000
14%

7 000 000
15%

10 000 000
16%

15 000 000
17%

20 000 000
19%

25 000 000
21%

30 000 000
23%

Budget (rub.) / Discount, %
Additional discounts and markups are available
Discounts and markups are applied consecutively and worked with condition of 100% month’s prepayment
If time-study of advertising clip is not divisible to 5 seconds, the calculation of advertising campaign cost will be based on clip’s time-study, rounding upward to the number divisible to 5

Additional discounts and markups

The discount for budgets distribution between the channels (including channels, with no less than 5% of the biggest channel budget in split) - 2% for each channel, from the second

The discount for media pool (TV, Radio, Internet, Plasma), including media with no less than 10% of the budget of the biggest media in pool, not depending on set of channels inside the media. Discount is offered on all media pool, except Internet - 3% for each media pool, from the second

The markup for clip positioning in advertising block - 10%

The markup for block choosing in timeslot - 30%

The markup for second brand in the clip - 15%