Advertising on NTV channel

The placement of advertising on NTV channel

NTV TV company has a status of federal channel and the only of private of Russian TV channels. More than 120 million of people in the Russian Federation make the audience of NTV TV channel.NTV creative team accomplishes the given tasks with core competencies and professionalism, acknowledged not only in Russia, but also around the world. CloseLearn more

This is confirmed by numerous awards of Russian TV Academy (TEFI), given to TV channels annually, and the high governmental and journalistic rewards, received by correspondents, commentators andannouncers of NTV channel.

NTV TV company raised Russia on a new level of information broadcasting quantity. NTV channel differs by independence of views and objected coverage. NTV channel created correspondent network from points all over the Russia and CIS (Commonwealth of Independent States) countries, and also in the big cities of other countries. Advertising on NTV channel in regional blocks of Saint-Petersburg. Men in active age with high income prefer NTV channel.

Mainly this is an urban populations
The audience of NTV channel is the most youngest among federal channels
There are more men, than on other federal channels
There are more people with higher education
There are more working persons, therefore solvent

The cost of basic placement

Prices were introduced from 01.01.2023

Weekday	Timeslots	The cost, rub.
Workdays	08:00 - 18:00	41 000
Workdays	18:00 - 24:00	112 000
Workdays	00:00 - 02:00	41 000
Weekend	08:00 - 10:00	25 500
Weekend	10:00 - 24:00	122 000
Weekend	00:00 - 02:00	50 500
The prices are indicated without value added tax (VAT) 20% The cost of basic placement, in 30 sec. Discounts are available depending on volume of advertising campaign The basic placement is a placement of specified timeslot without guarantee of block choosing. Refined time and place of broadcast are specified in air reference, on completion of TV transmission.

Seasonal coefficients

January
0,60

February
0,80

March
1,15

April
1,10

May
0,90

June
0,75

July
0,50

August
0,60

September
1,20

October
1,50

November
1,30

December
1,20

The volumetric discounts for total actual budget deal

300 000
5%

500 000
7%

1 000 000
9%

2 000 000
11%

3 000 000
13%

5 000 000
14%

7 000 000
15%

10 000 000
16%

15 000 000
17%

20 000 000
19%

25 000 000
21%

30 000 000
23%

Budget (rub.) / Discount, %
Additional discounts and markups are available
Discounts and markups are applied consecutively and worked with condition of 100% month’s prepayment
If time-study of advertising clip is not divisible to 5 seconds, the calculation of advertising campaign cost will be based on clip’s time-study, rounding upward to the number divisible to 5

Additional discounts and markups

The discount for new clients (not placed the advertising on channels over a year) - 5%

The discount for budgets distribution between the channels (including channels, with no less than 5% of the biggest channel budget in split) - 2% for each channel, from the second

The discount for media pool (TV, Radio, Internet, Plasma), including media with no less than 10% of the budget of the biggest media in pool, not depending on set of channels inside the media. Discount is offered on all media pool, except Internet - 3% for each media pool, from the second

The markup for clip positioning in advertising block - 10%

The markup for block choosing in timeslot - 30%

The markup for second brand in the clip - 15%