Advertising on Pervy channel

The placement of advertising on Pervy channel Saint-Petersburg

Pervy channel is a leader of Russian TV broadcast and has the biggest audience share. The facts of different sociological services said about it. Pervy channel is the most large-scale and its broadcast takes place on the territory, where 98% of inhabitants lived. The main goal of Pervy channel activity is a full interests satisfaction of all groups of TV viewers. CloseLearn more

The representation of Pervy channel in Saint-Petersburg began its work in early 2003. Pervy channel – Saint-Petersburg creates new programs, organizes own entertaining actions and supports all significant events of the city. Advertising on Pervy channel in regional blocks of Saint-Petersburg. The main goal of Pervy channel activity is a full interests satisfaction of all groups of TV viewers.

The target audience of Pervy channel is all aged 14-59.

The cost of basic placement

Prices were introduced from 01.01.2023

Weekday	Timeslots	The cost, rub.
Workdays	9:00 - 18:00	80 000
Workdays	18:00 - 1:00	270 000
Weekend	10:00 - 18:00	123 000
Weekend	18:00 - 1:00	260 000
The prices are indicated without value added tax (VAT) 20% The cost of basic placement, in 30 sec. Discounts are available depending on volume of advertising campaign The basic placement is a placement of specified timeslot without guarantee of block choosing. Refined time and place of broadcast are specified in air reference, on completion of TV transmission.

Seasonal coefficients

January
0,60

February
0,80

March
1,15

April
1,10

May
0,90

June
0,75

July
0,50

August
0,60

September
1,20

October
1,50

November
1,30

December
1,20

The volumetric discounts for total actual budget deal

300 000
5%

500 000
7%

1 000 000
9%

2 000 000
11%

3 000 000
13%

5 000 000
14%

7 000 000
15%

10 000 000
16%

15 000 000
17%

20 000 000
19%

25 000 000
21%

30 000 000
23%

Additional discounts and markups are available
Discounts and markups are applied consecutively and worked with condition of 100% month’s prepayment
If time-study of advertising clip is not divisible to 5 seconds, the calculation of advertising campaign cost will be based on clip’s time-study, rounding upward to the number divisible to 5

Additional discounts and markups

The discount for new clients (not placed the advertising on channels over a year) - 5%

The discount for budgets distribution between the channels (including channels, with no less than 5% of the biggest channel budget in split) - 2% for each channel, from the second

The discount for media pool (TV, Radio, Internet, Plasma), including media with no less than 10% of the budget of the biggest media in pool, not depending on set of channels inside the media. Discount is offered on all media pool, except Internet - 3% for each media pool, from the second

The markup for clip positioning in advertising block - 10%

The markup for block choosing in timeslot - 30%

The markup for second brand in the clip - 15%